Eco Lab

CCIS was designed with three main functions in mind: Teaching, research, and various study spaces. Sporting 8 of the most behemoth lecture halls on campus all seating well over 200 students, with the PCL lounge (1-440 & 1-430) boasting seating of over 400 for huge introductory classes as well as a space for faculties to hold conferences (i.e.: Brian Harder Honours Psychology Conference). These lecture halls are outfitted with everything a professor might need to teach a class, computers (with tablet screens), two projectors, cameras, ect. All wheelchair accessible, which is refreshing when compared with Biological Sciences or any of the older arts buildings. However, the primary issue with this building comes up when people are leaving these lecture theaters. The only stringently awful piece of design in this building is where CCIS connects to the chemistry building (Highlighted in yellow). Designers were obviously not prepared for the huge influx...

To analyze the marketing strategy of CCIS, I decided to explore it's marketing mix, or the four Ps of marketing, the Product, Price, Place and Promotion. Defining the marketing mix is an effective way of understanding the product or service thoroughly, since it looks at each way it interacts with consumers.    Product: The CCIS building is, in terms of marketing, both a product itself and an intermediary for a service. It is a physical building and a place that allows students to experience the University of Alberta. The CCIS building satisfies the need for a place where students can have classes, where researchers can have labs and facilities to carry out research and where interesting things can be displayed. Additionally, it also satisfy the need for a more sustainable space. The consumers of CCIS are students, instructors, researchers and visitors, who interact with CCIS in several ways, from occasionally strolling by to using t...