To analyze the marketing strategy of CCIS, I decided to explore it's marketing mix, or the four Ps of marketing, the Product, Price, Place and Promotion. Defining the marketing mix is an effective way of understanding the product or service thoroughly, since it looks at each way it interacts with consumers. Product: The CCIS building is, in terms of marketing, both a product itself and an intermediary for a service. It is a physical building and a place that allows students to experience the University of Alberta. The CCIS building satisfies the need for a place where students can have classes, where researchers can have labs and facilities to carry out research and where interesting things can be displayed. Additionally, it also satisfy the need for a more sustainable space. The consumers of CCIS are students, instructors, researchers and visitors, who interact with CCIS in several ways, from occasionally strolling by to using t...